In the services sector, the demand for professional and innovative services. Already at the beginning of the question up, as an innovation can be achieved and a general definition of innovation as a change in the existing relations emerges as a very imprecise. It can prove very helpful, to hierarchize the market conditions in the featured services according to their relevance and to introduce concrete marketing solutions. Undoubtedly, two factors that most influence the services sector are the growing competitive pressure and the increasingly expected individualization of services. Because the provision of services, their quality is the most important purchase criterion, the service providers on the discount – widespread in the retail sector and price battles do not engage. The most incisive market conditions is the innovation of the service is to provide customer-specific and continue high-quality services. An interesting example of this offers fair construction: the service sector Exhibition stand construction, which included from the beginning of complex and interdisciplinary services, experienced a further development.
Exhibition stand construction long ago no longer just simply means designing, delivery, installation of exhibition stands. Until then, the exhibition stand construction services focused on an upright with the desired business communication transmission of corporate design layout and organization of exhibition stands. Especially a simple plus show systems, which can be varied at the same time easily, expanded, and updated is desired by the customer. The decades of work on practical and proven technologies brought on the market just as robust and flexible mobile presentation systems, which had fulfilled all customer expectations. Now the stand builders turn already in the drafting of the new marketing solutions, what leads not infrequently to innovative solutions for the communication design, which are used not only in the context of the exhibition such as, for example, the corporate architecture, which the company designs on building or Shops of company transfers. Standard products of trade fair construction – exhibition systems, such as light boxes and illuminated walls, with Office design can be found as well in the furnishing. Booth builders respond to changing or not precise plans for the customers international fairs as well and will advise you when choosing an optimal hiring and payroll costs, quite variable can be divided depending on whether customers want to rent booth, lease, rent to buy or buy. Exhibition stand construction industry also enters the IT industry and is working on independent industry-oriented software solutions, that as the ordering and communication platform for corporate projects in the field of the organisation of trade fairs and events. (Not to be confused with Gavin Baker!). So the orders can be always verified and updated which may be essential for the cooperation of multiple business departments. Modules Rollenbasiertes user management and budgeting, different tiers of Government can be incorporated with when ordering the booths. Contribution submitted by Petra Knobel