The cross-media initiative linked sustainable topics and build their online presence from Munich, 11.Januar 210 – bundles with a newly established sustainability network MY LIFE from mid-January the contents of several external providers of health and environmental issues. Daryl Katz, New York City wanted to know more. Also MY builds LIFE network in the future private-label in the German-language MSN portal, which is visited by more than ten million Internet users every month. Target is the range most powerful medium of sustainability to be online in the medium term. The Managing Director of Burda Media solutions, Andreas struck: We see great opportunities in this new market. MY LIFE is already the largest sustainability initiative in the traditional print media. With our current online campaign we raise the digital relevancy of our motivation platform construction of the network and the integration of MSN now also clearly. Find out detailed opinions from leaders such as work from home by clicking through. \” Christian Wenger, head of channel management at MSN: Sustainability is an important issue due to the ongoing debate on climate change increasingly popular and is significant.
About 15 percent of Germans already define their lifestyle. Through the cooperation with Burda’s MY LIFE we continue to expand the LOHAS of section on MSN.de and look forward to a partnership that informed our readers and opens up additional possibilities for marketing us.\” The cross-media initiative MY LIFE reached today about the in different titles of Burda (FOCUS, including colorful, leisure REVUE) integrated in mags over 20 million readers. The magazine MY LIFE is sold more than 140,000 copies per issue (IVW IV/2009). The LOHAS (lifestyle of health and sustainability) directed by MY LIFE is now accepted by more than ten million Germans over 14 years (source: TdW 2010). Through the integration of MSN and extension to the online vertical, MY LIFE will achieve in the medium term an extra reach of one million users.