Low cost while playing Classic Werbebriefen or customer news Pressure, paper and postage costs are incurred minimal costs for software licenses and operator charges for sending mail. While the creative power costs are roughly the same, the shipping of this digital letters with about two cents are a fraction of what paper shipments cost. But before show up misunderstandings here: these costs apply to existing Adressverteiler and not for the acquisition of new customers. Interactive customer dialog dialogue marketing is only really possible with eMail: interactive elements such as forms, survey sheets, clickable objects and multimedia presentations can be realized as in form and scope. So the recipients of electronic advertising prompted already in several market segments, whether advertising meets their interest, thereby reducing wastage. High response rates because it is easy to click on a link in an eMail, there are also the response rates usually well above the letters. Unlike as in the correspondence, in which a fax reply form a phone number sent, elected a postcard postage must be or, a simple mouse click is enough for the eMailing.
The response rates in the double-digit range are interesting offers. Also dream values of up to 40 percent will be achieved. Precise controlling of Anders than in the sales letter can be determined with the eMailing, what message is read and which are not. For example, is measured, which eMails are passed to acquaintances. Or it can be determined which product in which mail had the highest click-through rate and which was finally widely purchased. All this is done automatically and is available as a finished report to the expression. Fast and up to date while traditional advertising methods require long lead times, eMails can be realized in the short term. Just minutes after the announcement they are the customer.
The first answers are already on the next or next day. Test mails can be evaluated after a few hours. Customers prefer eMails more and more customers want to be informed via eMail. The digital information is easier archived. Interesting offers comfortable and more with a mouse click, always current information are retrievable. 78 per cent of customers from online shops want to be notified via the Internet through new product offerings. Only 17 percent prefer conventional print offerings. Segments specifically responsive at the electronic mailing it is possible to send a Folgemail a week after the release of those who have not yet opened the eMail, without much effort. And those who have clicked though, but not purchased, can get a contrary message. Such actions are impossible, or connected with a lot of work in the classical correspondence. E-mail marketing that happens automatically or can be placed by clicking on the way. SEOlution.info