Many CRM projects fail because, that the software is not used by any employee, because his needs were not taken into account. Starnberg, September 10, 2010. Many employees feel a CRM software only as overhead. Another tool, in which you must work a. A further data base, which must be maintained, and their own work is not helped.
This is due to a missing CRM strategy. The analysis also includes how the CRM software in the existing Businss fits software landscape and what focus the individual departments on the customers have. Was found for example on onlinemarketing-blog.de by Martin Philipp rightly, that sales and marketing have a completely different perspective on the customers. A deal mainly with Neukundenaquise, while the others in addition to the new customers have also the existing customers in mind. His conclusion: It takes different systems for different tasks. “In doing so a CRM can cover both”, white Christian Paucksch, Managing Director of the STA * ware computer consulting GmbH. So the Starnberger software manufacturer has connected to the features of a CRM solution in his InfoCenter where an E-mail system.
Moreover a document and project management, HR and ERP functionality. The continuous processes reduces the time that is used for the Organization of information, which is often up to 20% of the working time of employees. Furthermore, it avoids data redundancy which leads to an increase in the quality of the data. “Our experience has shown that medium-sized companies need more than a pure CRM”, says Christian Paucksch “from customer and employee point of view.” More information at. Petra Sadowski