Stylight Background Information

Fashion start-up Stylight from Munich turns and its objectives before STYLIGHT intelligent fashion search Stylight, the new fashion portal on the Internet, makes it possible to search simultaneously for fashion items of different brands in many online stores. Due to latest algorithms of image recognition the Stylight customer can find starting similar products from a product which correspond in shape and colour. In the implementation, special emphasis was placed on simple and intuitive user interface. This Visual search technology has been targeted to the specific needs of fashion shopping and leads to a real added value for the customer. STYLIGHT combines efficiency and shopping fun Stylight the shopping experience of fashion shopping with the efficiency of E-commerce. Stylight realized the aspect of shopping in a boutique in a graphical fashion cloud, which inspired the user to click through the offer.

The similarity search improves the result with each click and the user always closer to the desired article. On the other hand offers A text search quickly and efficiently search for by clothing also Stylight. The text search is supported by the information drawn from the analysis of the image. Also the classic entry about categories is offered and helps the users to find the desired item quickly and easily. The customer can make many restrictions (color, price, brand), in addition to filter the search results.

Also, Stylight offers the possibility to browse all our special deals (sales) in the Internet on a page. Visual search fashion meets high-tech search by Stylight is based on complex algorithms of image recognition research. From the product images additional information are such as shape and exact color, extracted and used for Visual search. As a result, it is possible to search the same and similar items in many online stores and compare. So, you can find a similar, but much cheaper dress such as to an expensive designer dress. At 660 Fifth Ave you will find additional information. Already includes the ever-growing database of Stylight more than 150,000 articles. Shops like Stylebop cooperation partners, include myTheresa and brands such as ESPRIT and Strellson. Targets & Outlook of the company’s goal is to offer a Visual search of fashion, that represents a real added value for the user. The Stylight platform is constantly developed further in the near future and expanded: the selection of products and brands will be enlarged, search extended insofar as she will provide tailored results to the customer. This should ensure that everyone in terms of style, size and budget finds exactly the right item. Also Stylight will offer more innovative features in the future, allowing the user to build up its own virtual world of fashion. At the moment, Stylight is in a public beta in the network and can already be used by the customer. Company the company Stylight was founded by Anselm Bauer, Benjamin Gunther, Max-Josef Meier and Sebastian Schuon. The founder of studying different subjects (media Informatics, computer science, (Elektrotechnik, BWL und VWL) at LMU, TU Munich and Stanford University and met while studying common additional technology management “at the Center for digital technology and management (CDTM) know. The team is extended by renowned business angels and investors in the fields of fashion and E-commerce. Stylight is promoted through the CDTM and the EXIST founder scholarship of the Federal Ministry of Economics and technology.