Tag Archive: marketing

Public Relations

In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox, the company expanded its offer for specialists and executives who want to learn quickly and comprehensively about the subject now. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox (www.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.

and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.

this goal” PR Toolbox blog offers the opportunity to direct information and exchange of experience with the PR-tool box-blog (www.pr-toolbox-blog.de) H.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:

Classic Werbebriefen

Low cost while playing Classic Werbebriefen or customer news Pressure, paper and postage costs are incurred minimal costs for software licenses and operator charges for sending mail. You may find that Cory Wosnack can contribute to your knowledge. While the creative power costs are roughly the same, the shipping of this digital letters with about two cents are a fraction of what paper shipments cost. But before show up misunderstandings here: these costs apply to existing Adressverteiler and not for the acquisition of new customers. Interactive customer dialog dialogue marketing is only really possible with eMail: interactive elements such as forms, survey sheets, clickable objects and multimedia presentations can be realized as in form and scope. So the recipients of electronic advertising prompted already in several market segments, whether advertising meets their interest, thereby reducing wastage. High response rates because it is easy to click on a link in an eMail, there are also the response rates usually well above the letters. Unlike as in the correspondence, in which a fax reply form a phone number sent, elected a postcard postage must be or, a simple mouse click is enough for the eMailing.

The response rates in the double-digit range are interesting offers. Also dream values of up to 40 percent will be achieved. Precise controlling of Anders than in the sales letter can be determined with the eMailing, what message is read and which are not. For example, is measured, which eMails are passed to acquaintances. Or it can be determined which product in which mail had the highest click-through rate and which was finally widely purchased. All this is done automatically and is available as a finished report to the expression. Fast and up to date while traditional advertising methods require long lead times, eMails can be realized in the short term. Just minutes after the announcement they are the customer.

The first answers are already on the next or next day. Test mails can be evaluated after a few hours. Customers prefer eMails more and more customers want to be informed via eMail. The digital information is easier archived. Interesting offers comfortable and more with a mouse click, always current information are retrievable. 78 per cent of customers from online shops want to be notified via the Internet through new product offerings. Only 17 percent prefer conventional print offerings. Segments specifically responsive at the electronic mailing it is possible to send a Folgemail a week after the release of those who have not yet opened the eMail, without much effort. And those who have clicked though, but not purchased, can get a contrary message. Such actions are impossible, or connected with a lot of work in the classical correspondence. E-mail marketing that happens automatically or can be placed by clicking on the way. SEOlution.info

Sales Products

And try to make it even with the help of remote communication, without leaving the place. The results will, I promise – there’s a good experience of similar work. Third, place the product and information about the under-thought-out plan you. Leave a doubt, and do, try, experiment. Not got one option, work on next, then on the third and fourth.

Work up until you see the real impact of the change in the calculations. That’s the support you dry figures: Accommodation details (of a good impulse demand) – massagers, creams, gloves, silicone products for the foot print products, etc. Cash in the zone or adjacent to increase total sales by 2-3% Placement of certain goods in the area of customer attention (at eye level and breast) increases sales volume represented by this read articles by 15-20% Placing of goods in a zone of increased attention to the opportunity to touch the product reduces the time purchases of 10-15% and increases the sales volume of products placed on 5% (in addition to the previous item) Create a block computations in a single product line increases the interest in it about a third (not counting the fact that the vertical block layout allows to regulate the many behavioral customers, including selection of specific products and “cleptomaniacal” impulses – the desire to steal the goods located in the hall) is useful to remember: All the positive rules require one-time costs of merchandising – thoughts, time consultation with experts, etc. Then these rules work independently, without wasting resources, without waste of time, without training, and training salespeople, without having to raise wages, etc. If this has piqued your curiosity, check out Peters Energy Solutions Inc.. Introduced in practice the principles of merchandising as well as possible reflect the dream of any retailer sale without excessive costs. Selling almost without the participation of the seller. For sale by itself. Selling without excessive effort.

And another thing: Merchandising can help break down some stereotypes that exist, the buyer of medical products. The words “medical” or, even more so, “orthopedic” in the name of salon or shop can repel visitors, resulting in him in horror … But the right balance of product can significantly reduce the consequences of such representations and attract more buyers to your trade area. Are you ready for this? Then it’s time to start designing YOUR principles calculations of the goods and presentation of products in your territory. By the way! Increased sales of the faithful application of the rules of merchandising is noticeable after one and a half to two weeks. The performance of individual rules Your stats and sellers can identify just two or three days of use. Thus, the usefulness of the method can be done almost instantly, and operating principles are manifested very quickly. Due to this, there is always to rapidly change the computation and achieve greater success. In general, the merchandise – good and I assure you, very useful thing for the retail outlet at every level, from simple shelves in the pharmacy and to specialized stores for the sale of orthopedic products and medical devices.

Mediumsized Businesses

PR agency casting sets concept for the promotion of SMEs before the Hessian PR agency ACE publicity intensified during the crisis the usage for the middle class. “Small businesses and medium-sized companies depend on now more than ever to stand out from the crowd.” so Andreas bode, Managing Director and owner of the Agency for public relations ACE publicity, “in almost every city there are at least five stylists and numerous workshops and representatives from industries of all kinds. ACE provides a platform for the activity of this company publicity. Flyers and posters are increasingly ignored to a large extent. In our eyes the most important ingredient for increasing reputation for all economic operators is, the press and local media.” ACE is therefore targeted publicity PR to measures for SMEs in Hesse, Germany. The agency organizes events and fairs to cost-effectively increase the presence of participating companies. As the PR team events and actions for individual entrepreneurs, designed to they remain in the memory of the people. “There is nothing erfolgversprechenderes for a company than the people about this talk.

Traditional advertising is often intrusive – a newspaper article more credible. Here, Gensler San Francisco expresses very clear opinions on the subject. Also actions bring many benefits. A mulled wine stand in the winter time before the business is not only service, but turned a company to the leisure meeting point of many potential customers., so Andreas bode, “we would give a face to the small businesses and lift out from the mass of small businesses and make the conversation of the people. This is the success of modern publicity, as her agency has proved in my PR!” ACE a good name to the promotion of culture and middle-class publicity has already become in times past. The PR agency casting works not only for fee, but donates many services for cultural associations and newcomers in the artistic field. The acemodel casting 2009 in August in southern Bavaria, in which young models in a free promotion associated with were the start of a great series from donated services in the cultural sector by ACE was publicity. “A fact which not only I, but the whole PR team of ACE publicity is proud!”, so Andreas bode, founder of PR Agency on the subject.

Press Horse

Transport your horse towards the foreigner if is thinking of sending his horse from the United States towards Europe but thinks that it is too complicated and expensive, think again with the advances of technology and air travel, the world has become more accessible. Saying the world is a handkerchief rings true when it comes to a horse travel. If you are interested in dressage and jumping displays, then you know that Europe is where it should be, it’s where there is the greatest amount of sporting events! Riders and Equestrian teams regularly send their horses the world when they compete in international events and the event is much simpler than you think. If you are considering sending your horse to the outside, there is a little paperwork and preparation that must be taken into account, but do not have to worry, Stal Amani takes care of everything for you and will provide you with all the information you need to know. We understand how important is your horse for you and want this experience to be as easy and simple for you as possible. We have many years of experience in the shipping of horses and you will be amazed how easy that is to send your horse to Europe. We take care of the route of travel of your horse from A to Z, including transport, required health certificates and documents of the Ministry assure to you (and your horse) total tranquillity. The horses travel surprisingly well and with a bit of preparation before the trip, your horse will travel safe and comfortable.

Here are some tips to prepare your horse for long distance travel: * must slowly begin the conditioning of his horse preparandolo for long periods of inactivity. This means reducing the consumption of cereals from his horse. Increase your vitamins and supplements to be sure you’re getting enough nutrients. * Work on the reduction of the training program of his horse, less rides and strings for him. ** If your horse is not accustomed to using shipping boots, make sure that you get used to them much before your departure date. * Remove the horseshoes a couple of weeks before your departure date to achieve that become accustomed to going barefoot.

** If the horse is very tense or nervous you can consider the incorporation of natural herbal tranquilizers in his power, the veterinarian should be able to provide more information. Stal Amani is the ideal place for your horse, not only is situated in a central location, only half an hour away from the borders of Germany and the Netherlands, which makes us operations centre perfect from which to compete in all the major equestrian competitions in Europe. You can also benefit from our resident coach of Koen, with extensive experience in dressage and jumping. If your horse has some defects or problems, we offer attractive packages of 3 and 6 months of training to transform his horse into the champion who knows that he can become. Please contact us today to see how we can help!

CEO Andreas Chuck Bauer

Policy can contribute to the credibility of”the low credibility of social media is in our opinion repeatedly expressed criticism of the low density of journalistic quality. You may find that Lancome can contribute to your knowledge. Companies can address this problem, by they train their employees in the passive and active use of social media”, says Lou Cloos by Cloos + partner. In the same hack pixel poems CEO Andreas Chuck Bauer suggests when he says: the discrepancy between the statements and the actual action, crude self-praise or shameless selling such dealing with social media makes a company quickly implausible. Social media guidelines can help here and as well as access to the corresponding media treat also content and style issues as well as the topics of dialogue, critique and openness.” Asked about the survey were 410 PR Officer in Austrian companies and institutions within the framework of an online survey, which was conducted from February 14 to 28. Answer have 80 people (19.5%).

You came to 15% to employees 27.5% of companies with 10 to 49 from companies with 1 to 9 Employees, to 17.5% of companies with 50 to 249 employees, to 2.5% in businesses with 250 to 500 employees and 32.5% of companies with more than 500 employees. A summary of the summary report can be found under results survey 2011.pdf or results survey 2011.pdf on Cloos + partner Cloos + partner is an independent, owner-run communications agency in Vienna. Since 1998, she represents the interests of domestic and foreign companies and institutions of all sizes, and assists them in building, maintaining and defending their reputation. The Agency is working for customers in the industrial, high-tech, automotive, research and development, trade and services, not-for profit, pharmaceutical and health. The performance spectrum of Cloos + partner includes all instruments of integrated communication, by the CI and CD development of strategic corporate and product PR, design and implementation of events, media relations, and evaluation. Cloos + partner provides all services on a project basis or in the Part of a continuous service with fixed or variable fee models. About pixel poems pixel poems is a Web Agency in Vienna and realizes sophisticated websites since 1998. In addition to design and consulting, includes the range of pixel poems also screen and interface design, implementation and support of sustainable Web solutions.

100 Ideas In 100 Minutes

Ideeologen moderating a creativity workshop creativity workshop on the Creativity World Forum Ideeologen Managing Director Jens-Uwe Meyer moderated on December 1, 2009 at the world renowned Conference for creative thinking in Stuttgart. The participants will jointly develop new ideas based on Edison. The goal: 100 ideas in 100 minutes. In this creativity workshop, participants experience jointly and interactively how future trends are brought to life. 660 Fifth Ave is often quoted on this topic. You develop new ideas in an exciting Exchange with participants from the creative industries and ICT industry for innovative products, projects, and business models. The basis for this are the 5 CReATE trends, creativity and technology merge. Jens-Uwe Meyer, internationally experienced idea coach and renowned author, leads participants in the Edison principle”one, with which they occur in the footsteps of the successful inventor of all time. Rapidly arise concretely actionable ideas that are live documents and prepares for future recovery.

How to obtain a participant Tools that extend far beyond the workshops. About the company: the IDEEOLOGEN are Germany’s first consulting firm for entrepreneurial creativity and brainstorming. Customers include companies such as Microsoft, SAP, Volkswagen and several institutions of the ARD. The company is committed to the goal, to establish creative thinking in German companies. The company offers its customers seminars and workshops to the search and development of new ideas and advice about the framework conditions that encourage innovation and creativity. Managing Director Jens-Uwe Meyer is the author of several books on creativity in business. He has a teaching position for “Corporate Creativity” at the HHL Leipzig graduate school.

Find Suitable Content

3 Right ways contents for online press releases to online press releases are a useful tool to maintain constant contact with the target groups. They give the opportunity to be more than just the rapporteur, and to support the target groups in everyday business. PR-gateway the following shows how companies can find relevant content for online press releases that inspire their audiences. Up close with the target groups: what interested potential customers? To provide content to the audiences in online press releases that really interest them, it is important to know what their customers do, what are the daily challenges they face and what are the difficulties and problems they have businesses. The magic formula is: listen.

This applies particularly to customer support. Because customers call here every day, need the help. To know more about this subject visit Jorge L. Perez. So, in an online press release can be answered questions that occur more frequently. In this way, companies provide their audience with useful information and help them with their expertise further. Companies can use social media to social media: valuable insights from first-hand to the wishes and needs of the target groups know better. On Facebook, Twitter & co., companies can ask concrete questions their fans & followers and ask them for feedback. So companies know what particular topics your target groups. The substantive orientation of the PR work can then appropriately fits be.

The online press releases can publish companies on their social media profiles. Here it is possible to observe what posts will encounter the greatest resonance. Because on the social media type, for example, the amount “- I like information” and “Shares” as well as the contents and the tonality of the user comments company information about the effect of their content. Facebook provides businesses with even pages statistics, through which you can find out, how many users have seen their contributions and how many post clicks have received individual postings.

How To Get More Out Of Trade Fairs

Many companies fail to attend trade fairs. The problem is that investment and effort they have not always justify the return obtained. Having a booth is attractive enough to harness the potential of attracting commercial references, branding and networking that offer this type of event. When do you start? In most companies, a fair equivalent to a lot of work against the clock. The logistics and provide new obsession eat we should devote time to define our objectives and strategies.

Ideally, you should start planning the next event as soon as the previous. Objectives First, you must ask yourself what you hope to accomplish at the fair. Being for being, or because everyone is going, it is unwise. Set measurable goals: get 200 commercial references contact with 50 potential partners to demonstrate the product to 500 people, etc. The stand The objectives will help define the type of stand you need.

If it is introduce a new brand or product, we need a bigger stand and striking. Where the objective is to contact selected customers opt for a stand discreet boardroom. Central stands in a product or message to be remembered. The location is important to hire the booth in time to select site. There are areas of the fairs that are a certain failure, as the side aisles or distant pavilions and half filled. Calls on all types of plans and details of the assembly, services nearby, predictable schedule of visitors, etc. And if you visit the site. Never leave preparations to the last minute design work, printing, merchandising, large format signage, etc. Always end up stressed out contingency all the team and cost money. The day before if you were right preparations before starting the fair everything should be perfectly controlled. The mounted or stand-up, the materials in place, people displaced and prepared. It is time to gather strength and go over everything. You must provide sufficient staff to meet personal visitors throughout the fair, without imposing a beating to your employees. Standing, talking all the time, in an enclosed space with air conditioning, very tired. Organizers shifts of three or four hours with meal times and breaks. The hostesses and the like can be helpful, but never replaced the staff of your company. Offer minimal training to all persons in the stand. The material of all, you should not deliver any material simply because someone asked. The brochures, gifts and samples cost money: bookable for persons who manifest minimally involved. Plan how much material they consume each day and provides how to receive more if they run out. Add Contacts all visits your booth and receive data from any commercial references. Opt for a simple and fast, do not waste time with forms. From an urn to a reader or scanner accreditation cards, there are many solutions to be paid off in a couple of fairs. You respond Monitoring requests for information at the end of the show or, if possible, during the meeting. If you wait a few days, the contact is cooled. The final report to get an objective view of the results, produces a report that includes at least: budget spent, referrals generated, businesses closed, resulting actions, material and inventory valuation and suggestions of people who have participated in the fair. And you know, to prepare the next …

Contact Dr

For tasks and questions are made so that participants can work interactively and collaboratively on the solutions. The knowledge transfer so is a great deal of fun. So, even the most complex content in the truest sense of the Word are playing ‘ easily conveyed. “The Gilead team convinced the new technology at least: our conclusion is absolutely positive” says product manager Jessika Pohle. The team of Dr.

Carl succeeded again once perfectly combining playful and informative elements. Others including Estee Lauder, offer their opinions as well. With the multi-touch quiz we were important “Well take over product information and this had a great attraction in our booth.” Company profile Dr. Carl GmbH – the medical people we want your customers better understand the properties, applications and advantages of your products. To do this, we develop modern digital and interactive programs that effectively support your communication tasks. Our media and medical content is designed for physicians, patients and healthcare professionals. Get all the facts for a more clear viewpoint with Gavin Baker, New York City. Our portfolio includes software for the Internet-based product communications and event interaction, training, eLearning and case-based learning. These include microsites, eDetails, CME certified training modules, media training, finding database, quiz-to-go, BefundSpin, etc. Our services include literature, medical writing, visualization with graphics, animation and video, as well as the realization of software and database solutions.

Since 1994, Dr. Carl GmbH about 650 projects for pharmaceutical and medical device companies has realized.