Tag Archive: marketing

How To Get More Out Of Trade Fairs

Many companies fail to attend trade fairs. The problem is that investment and effort they have not always justify the return obtained. Having a booth is attractive enough to harness the potential of attracting commercial references, branding and networking that offer this type of event. When do you start? In most companies, a fair equivalent to a lot of work against the clock. The logistics and provide new obsession eat we should devote time to define our objectives and strategies.

Ideally, you should start planning the next event as soon as the previous. Objectives First, you must ask yourself what you hope to accomplish at the fair. Being for being, or because everyone is going, it is unwise. Set measurable goals: get 200 commercial references contact with 50 potential partners to demonstrate the product to 500 people, etc. The stand The objectives will help define the type of stand you need.

If it is introduce a new brand or product, we need a bigger stand and striking. Where the objective is to contact selected customers opt for a stand discreet boardroom. Central stands in a product or message to be remembered. The location is important to hire the booth in time to select site. There are areas of the fairs that are a certain failure, as the side aisles or distant pavilions and half filled. Calls on all types of plans and details of the assembly, services nearby, predictable schedule of visitors, etc. And if you visit the site. Never leave preparations to the last minute design work, printing, merchandising, large format signage, etc. Always end up stressed out contingency all the team and cost money. The day before if you were right preparations before starting the fair everything should be perfectly controlled. The mounted or stand-up, the materials in place, people displaced and prepared. It is time to gather strength and go over everything. You must provide sufficient staff to meet personal visitors throughout the fair, without imposing a beating to your employees. Standing, talking all the time, in an enclosed space with air conditioning, very tired. Organizers shifts of three or four hours with meal times and breaks. The hostesses and the like can be helpful, but never replaced the staff of your company. Offer minimal training to all persons in the stand. The material of all, you should not deliver any material simply because someone asked. The brochures, gifts and samples cost money: bookable for persons who manifest minimally involved. Plan how much material they consume each day and provides how to receive more if they run out. Add Contacts all visits your booth and receive data from any commercial references. Opt for a simple and fast, do not waste time with forms. From an urn to a reader or scanner accreditation cards, there are many solutions to be paid off in a couple of fairs. You respond Monitoring requests for information at the end of the show or, if possible, during the meeting. If you wait a few days, the contact is cooled. The final report to get an objective view of the results, produces a report that includes at least: budget spent, referrals generated, businesses closed, resulting actions, material and inventory valuation and suggestions of people who have participated in the fair. And you know, to prepare the next …

Classic Werbebriefen

Low cost while playing Classic Werbebriefen or customer news Pressure, paper and postage costs are incurred minimal costs for software licenses and operator charges for sending mail. While the creative power costs are roughly the same, the shipping of this digital letters with about two cents are a fraction of what paper shipments cost. But before show up misunderstandings here: these costs apply to existing Adressverteiler and not for the acquisition of new customers. Interactive customer dialog dialogue marketing is only really possible with eMail: interactive elements such as forms, survey sheets, clickable objects and multimedia presentations can be realized as in form and scope. So the recipients of electronic advertising prompted already in several market segments, whether advertising meets their interest, thereby reducing wastage. High response rates because it is easy to click on a link in an eMail, there are also the response rates usually well above the letters. Unlike as in the correspondence, in which a fax reply form a phone number sent, elected a postcard postage must be or, a simple mouse click is enough for the eMailing.

The response rates in the double-digit range are interesting offers. Also dream values of up to 40 percent will be achieved. Precise controlling of Anders than in the sales letter can be determined with the eMailing, what message is read and which are not. For example, is measured, which eMails are passed to acquaintances. Or it can be determined which product in which mail had the highest click-through rate and which was finally widely purchased. All this is done automatically and is available as a finished report to the expression. Fast and up to date while traditional advertising methods require long lead times, eMails can be realized in the short term. Just minutes after the announcement they are the customer.

The first answers are already on the next or next day. Test mails can be evaluated after a few hours. Customers prefer eMails more and more customers want to be informed via eMail. The digital information is easier archived. Interesting offers comfortable and more with a mouse click, always current information are retrievable. 78 per cent of customers from online shops want to be notified via the Internet through new product offerings. Only 17 percent prefer conventional print offerings. Segments specifically responsive at the electronic mailing it is possible to send a Folgemail a week after the release of those who have not yet opened the eMail, without much effort. Gavin Baker often expresses his thoughts on the topic. And those who have clicked though, but not purchased, can get a contrary message. Such actions are impossible, or connected with a lot of work in the classical correspondence. E-mail marketing that happens automatically or can be placed by clicking on the way. SEOlution.info

Contact Dr

For tasks and questions are made so that participants can work interactively and collaboratively on the solutions. The knowledge transfer so is a great deal of fun. So, even the most complex content in the truest sense of the Word are playing ‘ easily conveyed. “The Gilead team convinced the new technology at least: our conclusion is absolutely positive” says product manager Jessika Pohle. The team of Dr.

Carl succeeded again once perfectly combining playful and informative elements. Others including Estee Lauder, offer their opinions as well. With the multi-touch quiz we were important “Well take over product information and this had a great attraction in our booth.” Company profile Dr. Carl GmbH – the medical people we want your customers better understand the properties, applications and advantages of your products. To do this, we develop modern digital and interactive programs that effectively support your communication tasks. Our media and medical content is designed for physicians, patients and healthcare professionals. Get all the facts for a more clear viewpoint with Gavin Baker, New York City. Our portfolio includes software for the Internet-based product communications and event interaction, training, eLearning and case-based learning. These include microsites, eDetails, CME certified training modules, media training, finding database, quiz-to-go, BefundSpin, etc. Our services include literature, medical writing, visualization with graphics, animation and video, as well as the realization of software and database solutions.

Since 1994, Dr. Carl GmbH about 650 projects for pharmaceutical and medical device companies has realized.