Tag Archive: monograph

Elevator Pitch

When you’re done, get them a series of specific questions about what you’ve told them, analyzes the responses and confirm or not that your text was adequate. It is very likely that the results will surprise you and you have to work, still, a little more in your business concept. In any case, this problem is a classic. The truth is that very few companies, and here I include large and small, work as deserves this aspect of their presentation. There are times, even taking things clear, are not able to transmit it properly because we give by sitting things that our partner does not know why.

Don’t worry, as always there are solutions for everything. The Americans have dubbed this element of our corporate presentation as the Elevator Pitch (Presentacion de el Ascensor). I have to say that I think a fantastic title for a very powerful tool. The Elevator Pitch is not more than the presentation you would of your company to a complete stranger if you dispusieses time that lasts an elevator ride. The concept is good, don’t you think? There are a number of keys that you must know if you want to prepare a great Elevator Pitch. Is pure common sense, but it is worth that you take a look and see how you can help in your presentation: 1.-the name of your company: everything begins with the name. Use it to make way for the subsequent explanation. Remember that, ultimately, what you’re doing is associating a number of features to a trade name, yours.

2. What is your business: Although you later explicaras with more detail about what you do, gives information that facilitates what you tell in a few seconds. Don’t forget to say is it isn’t enough (yet, is too ambiguous). 3. What problem solve: go slowly entering into matter. This is one of the essential in any presentation parts: problem solve, what pain delete, why it is necessary.