Practice marketing effectively design and implement in times where our health care increasingly is thinned out, all the more important is a more effective service to the patient for a long-term commitment. In addition to a friendly and courteous treatment, the patient expects a harmonious and peaceful atmosphere in the practice. The rooms and functional areas of a doctor’s Office should be bright, friendly and not too small. Should the wallpaper, flooring, wall decoration, etc together matched the smells neutral and the volume of the music be nice and not annoying. In the waiting room, comfortable seating should be provided, the proposed reading should be current and in good condition. A writing opportunity with stationery is of advantage. Images should be changed occasionally, to customize the decoration to the season.
A feel-good atmosphere reached the patient on an emotional level, because we initially, what findings the patient ultimately is faced with not knowing, is an empathic approach at the welcome essential. To differentiate themselves from the crowd of provider services include essential marketing tools. Among other things the following as a binding instrument is suitable: follow up calls recall and memory calls children toilets Saturday office hours umbrella rental patient seminars open day is important rewards for children (E.g. stickers) treatment passes, X-ray passes with practice impression to think in the marketing concept of a practice on patients with disabilities and passable and also to harness such as the access for the wheelchair the toilet area and waiting area for people with disabilities. Advertising in the classical sense is prohibited while in the doctor’s Office, but there are ways to present themselves with success. In this context corporate identity surgeries increasingly gaining importance. You can easily translate the term with ‘Corporate identity’.
Many large companies apply this understanding of marketing for decades. Corporate identity is composed of three elements together: corporate culture appearance you examines communication with each element and garnished the whole thing with ideas that can be successfully implemented to nothing in the way is a long-term customer loyalty. More gives you Melanie forest Reinhardt, instructor in health care information. Whether in the implementation or during the planning, talk to us.