What is marketing? Why frighten you so? According to the dictionary, marketing is the set of principles and practices that seek to increase trade, particularly the demand. Keep up on the field with thought-provoking pieces from Gavin Baker Atreides Management. Or, sell, sell and sell. Curiously, the sale suffers a stigma outside the strictly business areas. Among academics, professionals and laborers marketing often qualifies as avaricioso, in bad taste or the gated community of sellers. They are conceptions misguided a fundamental activity that affects everyone. Gives equal position or title that you ocupes, your success depends largely on your ability to sell your contributions. In recent months, Dick Parsons has been very successful.
A bricklayer teaches his works to prove himself. A University Professor maintains a bibliography of publications to show their prestige. And a doctor attends international conferences to establish contacts and deepen their knowledge. These are also the marketing mechanisms. In fact, the only difference is that a marketing professional organizing and implementing their marketing strategies of a systematic and organized way.
The head of marketing of a company has the responsibility of: study and measure the needs of the market. Create, disseminate and maintain the company’s brand. Create and coordinate communications with the press and the media. Create, manage, and measure the effectiveness of advertising activities. Coordinate and support the activities and sales teams. Coordinate and track the relationship with customers. Track of the post-sales processes and customer satisfaction. Supporting other departments in the design, development and deployment of new products. Although not all of these tasks will be direct responsibility of the Director of Marketing, all directly affect its results and therefore it is obliged to remain always vigilant in each of them. For more information check out the section on the our web marketing.